How to create an audience of potential leads for your business

How to create an audience for your product Joe Pulizzi, in his brilliant new book Killing Marketing (co-authored by Robert Rose) highlights the tremendous opportunities available from a shift in mindset from traditional push message marketing to an age of creating and...

Build Brand Affinity Through Content Marketing

How to build brand affinity from content marketing Customer service that meets an exceeds customer expectation will leads to customer delight, customer referral and brand advocacy. In a digital age where there are more and more touch points between the brand and the...

The search engine bonuses of content marketing

Does Content Marketing Boost Your Search Engine Ranking? A real benefit of developing and sustaining a content marketing strategy within your business is that you will make huge gains in the race for page 1 of search engine results pages. Whilst there are hundreds of...

How to implement customer service online

The digital opportunities for improving customer service in your business. We get asked many times from business at all levels, ‘why is customer service so important?’ (have you read this post? What is customer service and why should I care?) Successful customer...

What is customer service and why should I care?

What is customer service and why should I care? We all need to deliver a high level customer service to our market. Marketing extends to the experience of the customer and you need to show your pride and quality of our product through delivery and access of that...

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