A guest blog by Mike Gardner – The Time Doctor
We’ve all been there, business is going well, we have all the work we need and we’re busy doing the do and thinking that this running a business lark is very easy. Then it happens, we start to complete the projects we’re working on. We are thanked for our efforts and for making a difference, but we’re not needed anymore. So, it’s on to the next project, but there isn’t a next project.
We have just fallen foul of the feast or famine beast.
We have been so busy working that we have forgotten to think about where our next project will come from. We haven’t found the time for marketing.
When you’re running your own business, you must do everything. You deal with client demands and deadlines, finance issues, facilities management and all whilst trying to keep the balance between your professional and personal lives. Is it any wonder that you’ve not found the time to market your business?
You must make marketing a priority.
There is a rule of thumb for business owners that says you should spend 60% of your time on marketing activities. This can include attending networking events. getting on the phone, developing your marketing materials, writing proposals etc. if you don’t spend time on marketing or are constantly procrastinating over your marketing activities, you will easily fall foul of the feast or famine beast.
Why not give yourself specific days to do different types of marketing? Perhaps you could have a Marketing Monday when all day is spent on marketing activities. How about a Website Wednesday, when you update your site and publish articles?
Turn off distractions during your marketing time
Distractions are everywhere. When you are in your dedicated marketing time close all your social media networks. Close the internet unless you need it for research. Switch off your phone and email.
Tip: If you do your research ahead of time and save your notes into a text file, you should not need your browser. It’s a well-known fact that having it open while trying to work is a distraction. You will be too tempted to “check in” somewhere instead of focusing on your tasks.
Even when things are going well in your business, you must make time to actively market your business. It can be to find the balance between all the aspects in your business, but marketing time should be treated with the same importance as a client meeting. It’s important to the future of your business.
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Mike Gardner aka ‘The Time Doctor’ and is highly regarded as one of the UK’s leading Time Management and productivity specialists. As well as being regularly featured in both online and off-line media outlets around the world, he is the author of the bestselling time management book, Business Owners: Your Family Misses You. He regularly speaks on topics that are congruent with his mission of helping small business owners, entrepreneurs and independent professionals to be incredibly productive, whilst still balancing their business and family commitments in a way that enables them to feel fulfilled and guilt-free. He is an avid Aston Villa fan, a Dad to Neil & Emma, a hubby to Wendy and in his role as an Officer with the reserve forces, he has completed operational tours of Iraq and Afghanistan.
Check out Rob Taylor’s marketing blog for regular insights on how you can really implement marketing in your business!