Marketing Blog

South Yorkshire Business Expo

What is the South Yorkshire Expo? The South Yorkshire Expo is being staged for the first time at the Magna Science Centre after running successfully for the last three years as the Sheffield Business Show at Bramall Lane. Taking place on Thursday, May 16th from...

Dads In Business

Dads In Business - A supportive network to help other Dads who run a business in the Sheffield and South Yorkshire area. I'm delighted to have teamed up with Men Up North to bring you this new event for the city! What is Dads In Business? I set up this group as for a...

9 top tips for writing that killer press release!

A guest blog by Neil Anderson, PR expert from Sheffield... Neil Anderson is a PR expert from Sheffield and will be presenting at the Power Hour Network in January 2019.http://www.neilandersonmedia.com It’s a sad fact that 99% of press releases end up in the recycle...

Social Selling – the missing part of the puzzle?

What is social selling? Social selling. Modern buzz word or a secret weapon that could just take your business to the next level? Your social brand – what does your social footprint say about you? What does your social brand say about you? Does it stand in isolation...

Facebook & Your Business

Does Facebook work for business? Facebook has changed since its inception in 2004. For a start, it used to be called The Facebook, until they dropped the "The" and it became the branding juggernaut that we all know and (some of us!) love. There's no denying the power...

What Type Of Networker Are You?

Business networking is an important part of nearly all business activity for finding new leads, building relationships and improving sales - but what is your business networking persona?! Most likely you will fall into one of these 6 character types as identified by...

Branding For Small Business

The importance of branding for small business - opportunity knocks! A guest blog by ZoCreative Compelling brand identity presents any company, size, anywhere with an immediately recognisable, distinctive professional image that positions it for success. An identity...

The Power of Storytelling in Modern Business

Storytelling is an essential part of marketing design - here's why. Everyone is a storyteller in modern marketing! A guest blog by Chris Sissons. Everyone tells stories. Not you? OK you walk into a business network meeting, put down your bag, clip on your badge and...

Word of mouth marketing : is it an effective strategy?

Word of mouth marketing - effective strategy or lazy tactic? "Word of mouth marketing is my only form of marketing..." Many are the time I have delivered a presentation, attended a networking event across the region or had a conversation on social groups that ask the...

Authenticity in business and marketing

The authenticity opportunity. Authenticity in business and marketing - how you can find a true opportunity. Last week I spoke at an event in Sheffield that was centred all around authenticity in business. As a speaker and marketing company based here in Sheffield I...

How to increase your social media engagement and relevance.

Awesome content but getting zero engagement? Use this magic trio will identify your weakness! The three key factors affecting social media relevance and engagement. We've all been there, right? Had that lightbulb moment or idea, an epiphany of awesomeness that the...

Networking Events in Sheffield. The Power Hour Network.

Networking events in Sheffield. Build your business and your community by attending vibrant networking events in Sheffield. One of the best ways to build a business! What is the Power Hour Network? The Power Hour was born from a desire to offer real life expert advice...

[Video] How to find and share your Google review link

How to find and share your Google review link. Quick tips on how you can effectively find and share your Google reviews link to build reviews, authority and SEO ranking for your business. It can be a bit of a frustration to find and share your Google review link...

[Video] How To Get More Business From LinkedIn

How do you get more business from LinkedIn? Three proven ways to get business from LinkedIn as presented by social media authority Sam Rathling. Would you like to get more business from LinkedIn? The Power Hour Marketing event in Sheffield is a workshop based event...

Accredited Content Marketer

Digital Marketer Certified Content Marketer Award In a continued drive for further learning and value for my clients and networks, I am delighted that I have recently completed and achieved Certified Content Marketing Specialist certification from industry leading...

How to increase social reach, engagement and authority.

The social media 4-4-2. Increase reach, engagement and brand authority with this effective formula. Why is it important to build an effective posting strategy? Do you have a social media posting strategy? Or are you one of those business owners who simply thinks of a...

How to get Local SEO to work for your business

How Focused Hypnosis got hundreds of local customers for free using local SEO You have probably heard of SEO (search engine optimisation). Maybe you know exactly what the letters stands for or maybe you don't. What you almost certainly know though is that this SEO...

Winning at content marketing 

The game-changing book of the month - Winning at content marketing How content marketing can be your secret weapon. A guest blog by Tommy Lee-Zmuda Why are you trying to get noticed online? What is the point of social media? Why are you investing so much money into...

5 Steps to getting online reviews

5 Steps to getting online reviews with more profit in less time… Have you ever wondered if that person writing the ever so well titled article, promising you valuable knowledge to improve & grow your business? Have they ever actually built a business or...

How to add a promo code to your Eventbrite event [Video]

How to add a promo code to an Eventbrite event page It's a common request isn't it; 'can I get my hands on a ticket before they go on sale?' or 'how can I get a discounted ticket for been a member of your group?'. Maybe you want to offer a free entry VIP ticket to...

Marketing in Sheffield – A Google Garage review!

Delighted with the feedback that our Sheffield based Marketing Company gathered from Google! In 2017 we were delighted to be invited by Google to deliver training workshops at the Digital Garage in Sheffield. 180+ business owners engaged the 8-week programme that...

How to build a tribe of loyal fans for your business

Create a tribe of online brand advocates from brilliant customer service. I’ve heard it all before when I speak to most business owners I don’t have time to market Marketing is what big businesses do I don’t have any budget to do marketing Sound familiar to you, too?...

Think GDPR doesn’t apply to you? Think again!

"GDPR doesn't apply to me, I'm only a small business" - and other myths you need to shake! How much “personal data” do you have in your business? "Not much" you reply… Mmm, let’s look at that closely…do you have Business cards? Yes… This is data... An important area...

Why register with the ICO?

Why register with the ICO? What is the ICO? The ICO, or Information Commissioners Office, is the independent body set up to provide a resource and platform both for users of businesses who hold personal information, and also a register for those businesses who handle...

What Is Marketing?

What is marketing? I’m currently enjoying the book by Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work That Lasts. It’s a brilliant listen that addresses many points most business owners struggle with. He skillfully manages to focus the listeners’...

Make Time For Marketing

You must make time for marketing A guest blog by Mike Gardner - The Time Doctor We’ve all been there, business is going well, we have all the work we need and we’re busy doing the do and thinking that this running a business lark is very easy. Then it happens, we...

Why I use G Suite for business

Why I use G Suite For Business G Suite for business is one of the better tools both for its ability to support most of my small business functions but also provides real value for money. I have used Gmail for personal use for many years and the fact I can seamlessly...

How to create an audience of potential leads for your business

How to create an audience for your product Joe Pulizzi, in his brilliant new book Killing Marketing (co-authored by Robert Rose) highlights the tremendous opportunities available from a shift in mindset from traditional push message marketing to an age of creating and...

Build Brand Affinity Through Content Marketing

How to build brand affinity from content marketing Customer service that meets an exceeds customer expectation will leads to customer delight, customer referral and brand advocacy. In a digital age where there are more and more touch points between the brand and the...

The Steel City Derby – a huge opportunity for Sheffield!

The Sheffield derby. What an opportunity for Sheffield. Why aren’t we shouting from the rooftops? So as any football fan will know, Sunday 24th September sees the return to football of what I think is the greatest, most famous, fiercely competed football derby in the...

The search engine bonuses of content marketing

Does Content Marketing Boost Your Search Engine Ranking? A real benefit of developing and sustaining a content marketing strategy within your business is that you will make huge gains in the race for page 1 of search engine results pages. Whilst there are hundreds of...

Marketing Reviews For Sheffield Business

Highly Recommended Marketing Events In Sheffield Incredibly proud that several Sheffield business owners took time out to review the Power Hour sessions, held at the Google Digital Garage in Sheffield! All reviews can be found...

Marketing Power Hour w/Google!

Sheffield Marketing Worshop For Your Business! The Marketing Power Hour – FREE Marketing tips from industry professionals to instantly improve your business! Don’t have a clue about marketing? Don’t worry – help is at hand! Facebook group:...

How to implement customer service online

The digital opportunities for improving customer service in your business. We get asked many times from business at all levels, ‘why is customer service so important?’ (have you read this post? What is customer service and why should I care?) Successful customer...

What is customer service and why should I care?

What is customer service and why should I care? We all need to deliver a high level customer service to our market. Marketing extends to the experience of the customer and you need to show your pride and quality of our product through delivery and access of that...

Why is my website not ranking on Google?

After the recent overhaul and launch of the new Big Boiler Shop website (www.bigboilershop.co.uk), I was delighted with the early results from local keyword searches. We were ranking in the top 3 for our top 4 keyword searches without spending money on Adwords or...

THREE KEYS TO BUSINESS GROWTH – PART THREE

From necessity, comes possibility   Make sure you have read part one And Part Two before you read here!   Once our customer trusts us, knows us and our story, and what we have to sell to them is deemed necessary to cure their hunger, the issue of getting them over the...

THREE KEYS TO BUSINESS GROWTH – PART TWO

From understanding comes necessity (inspired by speaking guru, Les Brown)   In part one I spoke about the value of having your market and customer base understand what you do, and indeed the importance of you understanding their needs and how you can help them in...

THREE KEYS TO BUSINESS GROWTH – PART ONE

Seek first to understand (adapted from 7 Habits Of Highly Successful People) My biggest bug bear since I made the shift into business ownership has been dealing with my taxes. From my time DJing and doing my self assessment tax returns to now having a fully fledged...

Why is understanding your environment so important?

Assessing the marketing environment for your business Hey, it's Rob Taylor of Rob Taylor Official. I just wanted to check in and discuss with you today about the importance of assessing your environment to know the context of what you're marketing and who you're...

The importance of marketing planning. A client case study.

The importance of marketing planning in action ENABLE US PROJECT: CASE OVERVIEW     I wanted pick up a conversation about some of my referrals and previous clients I've worked with before to help them with their marketing. I want to share with you a story about the...