Think GDPR doesn’t apply to you? Think again!

"GDPR doesn't apply to me, I'm only a small business" - and other myths you need to shake! How much “personal data” do you have in your business? "Not much" you reply… Mmm, let’s look at that closely…do you have Business cards? Yes… This is data... An important area...

Why register with the ICO?

Why register with the ICO? What is the ICO? The ICO, or Information Commissioners Office, is the independent body set up to provide a resource and platform both for users of businesses who hold personal information, and also a register for those businesses who handle...

What Is Marketing?

What is marketing? I’m currently enjoying the book by Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work That Lasts. It’s a brilliant listen that addresses many points most business owners struggle with. He skillfully manages to focus the listeners’...

Make Time For Marketing

You must make time for marketing A guest blog by Mike Gardner - The Time Doctor We’ve all been there, business is going well, we have all the work we need and we’re busy doing the do and thinking that this running a business lark is very easy. Then it happens, we...

Why I use G Suite for business

Why I use G Suite For Business G Suite for business is one of the better tools both for its ability to support most of my small business functions but also provides real value for money. I have used Gmail for personal use for many years and the fact I can seamlessly...

How to create an audience of potential leads for your business

How to create an audience for your product Joe Pulizzi, in his brilliant new book Killing Marketing (co-authored by Robert Rose) highlights the tremendous opportunities available from a shift in mindset from traditional push message marketing to an age of creating and...

Build Brand Affinity Through Content Marketing

How to build brand affinity from content marketing Customer service that meets an exceeds customer expectation will leads to customer delight, customer referral and brand advocacy. In a digital age where there are more and more touch points between the brand and the...

The Steel City Derby – a huge opportunity for Sheffield!

The Sheffield derby. What an opportunity for Sheffield. Why aren’t we shouting from the rooftops? So as any football fan will know, Sunday 24th September sees the return to football of what I think is the greatest, most famous, fiercely competed football derby in the...

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