The social media 4-4-2. Increase reach, engagement and brand authority with this effective formula.
Why is it important to build an effective posting strategy?
Do you have a social media posting strategy? Or are you one of those business owners who simply thinks of a good idea and immediately knows the world simply has to listen, they will drop everything when they hear what I have to say, only to realise that when you put out the post you simply miss the mark with nobody seeing the post let alone engaging, reacting or sharing the content?
Your strategy may be off the mark.
The are lots of ways to build your own posting strategy and content strategy for social media, but one method I have been using recently, to some decent success, is the social media 4-4-2 formula.
I delivered these slides at the March Power Hour Marketing session which runs each month in Sheffield. It helps Sheffield city region business owners understand, apply and implement marketing within their business. This social posting strategy was part of this event and goes someway to give you a starting point for social strategy.
Your formation may differ!
Remember, there are many ways to get the same result. Social media is ever changing and what works for one, may not work for all. Take this as a guide and test it. Implement what is in here and let me know how you get on!