Word of mouth marketing : is it an effective strategy?
Word of mouth marketing - effective strategy or lazy tactic? "Word of mouth marketing is my only form of marketing..." Many are the time I have delivered a presentation, attended a networking event across the region or had a conversation on social groups that ask the...
How much business are you losing from a poor shopping experience?
Making it easy! The perils of having a poor shopping experience. Lessons from the major outlets! This week I was delivering a session at the Power Hour Network in Sheffield. For those that don’t know, the Power Hour is a monthly gathering of 30 or so business owners...
THREE KEYS TO BUSINESS GROWTH – PART THREE
From necessity, comes possibility Make sure you have read part one And Part Two before you read here! Once our customer trusts us, knows us and our story, and what we have to sell to them is deemed necessary to cure their hunger, the issue of getting them over the...
THREE KEYS TO BUSINESS GROWTH – PART TWO
From understanding comes necessity (inspired by speaking guru, Les Brown) In part one I spoke about the value of having your market and customer base understand what you do, and indeed the importance of you understanding their needs and how you can help them in an...
THREE KEYS TO BUSINESS GROWTH – PART ONE
Seek first to understand (adapted from 7 Habits Of Highly Successful People) My biggest bug bear since I made the shift into business ownership has been dealing with my taxes. From my time DJing and doing my self assessment tax returns to now having a fully fledged...