Systems Blog

Authenticity in business and marketing

The authenticity opportunity. Authenticity in business and marketing - how you can find a true opportunity. Last week I spoke at an event in Sheffield that was centred all around authenticity in business. As a speaker and marketing company based here in Sheffield I...

How to get Local SEO to work for your business

How Focused Hypnosis got hundreds of local customers for free using local SEO You have probably heard of SEO (search engine optimisation). Maybe you know exactly what the letters stands for or maybe you don't. What you almost certainly know though is that this SEO...

Winning at content marketing 

The game-changing book of the month - Winning at content marketing How content marketing can be your secret weapon. A guest blog by Tommy Lee-Zmuda Why are you trying to get noticed online? What is the point of social media? Why are you investing so much money into...

5 Steps to getting online reviews

5 Steps to getting online reviews with more profit in less time… Have you ever wondered if that person writing the ever so well titled article, promising you valuable knowledge to improve & grow your business? Have they ever actually built a business or...

How to add a promo code to your Eventbrite event [Video]

How to add a promo code to an Eventbrite event page It's a common request isn't it; 'can I get my hands on a ticket before they go on sale?' or 'how can I get a discounted ticket for been a member of your group?'. Maybe you want to offer a free entry VIP ticket to...

How to build a tribe of loyal fans for your business

Create a tribe of online brand advocates from brilliant customer service. I’ve heard it all before when I speak to most business owners I don’t have time to market Marketing is what big businesses do I don’t have any budget to do marketing Sound familiar to you, too?...

Think GDPR doesn’t apply to you? Think again!

"GDPR doesn't apply to me, I'm only a small business" - and other myths you need to shake! How much “personal data” do you have in your business? "Not much" you reply… Mmm, let’s look at that closely…do you have Business cards? Yes… This is data... An important area...

Why register with the ICO?

Why register with the ICO? What is the ICO? The ICO, or Information Commissioners Office, is the independent body set up to provide a resource and platform both for users of businesses who hold personal information, and also a register for those businesses who handle...

What Is Marketing?

What is marketing? I’m currently enjoying the book by Ryan Holiday, Perennial Seller: The Art of Making and Marketing Work That Lasts. It’s a brilliant listen that addresses many points most business owners struggle with. He skillfully manages to focus the listeners’...

Make Time For Marketing

You must make time for marketing A guest blog by Mike Gardner - The Time Doctor We’ve all been there, business is going well, we have all the work we need and we’re busy doing the do and thinking that this running a business lark is very easy. Then it happens, we...

Why I use G Suite for business

Why I use G Suite For Business G Suite for business is one of the better tools both for its ability to support most of my small business functions but also provides real value for money. I have used Gmail for personal use for many years and the fact I can seamlessly...

How to create an audience of potential leads for your business

How to create an audience for your product Joe Pulizzi, in his brilliant new book Killing Marketing (co-authored by Robert Rose) highlights the tremendous opportunities available from a shift in mindset from traditional push message marketing to an age of creating and...

How to implement customer service online

The digital opportunities for improving customer service in your business. We get asked many times from business at all levels, ‘why is customer service so important?’ (have you read this post? What is customer service and why should I care?) Successful customer...

What is customer service and why should I care?

What is customer service and why should I care? We all need to deliver a high level customer service to our market. Marketing extends to the experience of the customer and you need to show your pride and quality of our product through delivery and access of that...

THREE KEYS TO BUSINESS GROWTH – PART THREE

From necessity, comes possibility   Make sure you have read part one And Part Two before you read here!   Once our customer trusts us, knows us and our story, and what we have to sell to them is deemed necessary to cure their hunger, the issue of getting them over the...

THREE KEYS TO BUSINESS GROWTH – PART TWO

From understanding comes necessity (inspired by speaking guru, Les Brown)   In part one I spoke about the value of having your market and customer base understand what you do, and indeed the importance of you understanding their needs and how you can help them in...

THREE KEYS TO BUSINESS GROWTH – PART ONE

Seek first to understand (adapted from 7 Habits Of Highly Successful People) My biggest bug bear since I made the shift into business ownership has been dealing with my taxes. From my time DJing and doing my self assessment tax returns to now having a fully fledged...